The BUILD
Create Your Iconic Offer.
Refine your genius into a course that is both a work of art & a scalable offer, & launch it into the world.
Doors close November 28
For magical creators & practitioners who want to build an online course that:
Is organized, systematized & beautiful
Helps clients get powerful results
Sells easily, is profitable now & makes you money for years to come
You're genuinely proud of
This 5 month program will take you step-by-step through the process of creating, marketing & selling a fully built course.
Your work is your love made visible.
I SEE YOU!
You're excellent at what you do, but thinking about turning your living, breathing expertise into a curriculum makes your head spin with overwhelm.
You create magical things & a better structure beneath you would feel like a massive exhale... but the words funnel & launch plan give you slight dissociation.
You want the freedom to work when & where you want, without the old "work harder, make more" grind. No more work that pays bills & drains soul.
You refuse to work in a way that abandons your values & soul & you care about standing out as someone with integrity & profound skill in your industry
People ask how they can learn from you & you have no clean answer or feel exhausted by the idea of working with them.
You start outlining your course & 2 hours later you've reorganized your kitchen, written a song & had a meltdown. Vision is glorious, execution is not happening.
you might
BE THINKING:
🪭 "I've tried before, why would I get it done this time? I don't have time to build it."
🪭 "The market is saturated. Someone already did it."
🪭 "I don't have the tech skills. I'm an artist, not a businesswoman."
🪭 "It has to be perfect before I launch it."
🪭 "I don't have a big enough audience."
🪭 "I hate selling. It feels gross. I can't charge that much for that."
I'M HERE TO PROVE THAT WRONG.
but...
THE TRUTH IS...
Building a course doesn't need to take as long as you think. It needs a clear outline, a commitment to finish & a structure.
People are craving teachers with soul in a sea of too much information. And you're probably more qualified than most of the people out there running courses.
The tech is surprisingly accessible & easy to learn
You don't need a big audience. Just the right audience, clear messaging, & an offer that is irrésistible to the people already in your sphere.
It can be fucking fun.
WHO IS THIS FOR
Coaches, practitioners, artists, online service providers...
This is for you if you:
Are ready to put your expertise into an offer so you can scale your reach & income
Want to create a course OR refine, rework and revamp one that feels dead or misaligned
Are done with a scattered business and want to get serious 🧐 about building out systems (without losing joy & magic)
Are ready to to finally finish that course you've been sitting on for yearrrrs
Want an online biz that you can grow without working harder
You want to get paid handsomely for being extraordinary at what you do
You know your success could never be at the expense of the planet
Are ready to make shit happen.
This is the magic of The BUILD...
Online courses allow your work to be more affordable...
And allow you to create your own schedule & scale your business without running yourself dry.
YOU CAN GO FROM...
Scattered vision...
to a fully built, organized, scalable online course (&funnel) that feels like art.
Overwhelm...
to an organized structure to get it done & systems to keep it running.
Trading time for money...
to the ability to scale your income up & your work hours down.
The endless grind...
to a system you can lean into, so you can fill your time with things that make you feel alive.
Doing it all alone...
to being fully supported by a team, a structure & people who've done this for years.
The nagging idea...
to a finished product AND the knowledge & experience to create profitable courses for the rest of your life.
The Results
New biz, who dis
•You will walk away with a profoundly impactful program that you can scale & make money from for years to come. (Last year I made 60k from a course I created 5 years ago.)
•You create the kind of financial stability & freedom that lets you put your money & time toward what deeply matters to you. Your passions, family, supporting our planet.
•Your wisdom & individual medicine shines through. (No cookie cutters plz, you are a literal magician & the world needs your medicine.)
•You feel SUPER fckng proud of your offer & have an easy time talking about it & selling.
•You wake up each morning feeling crystal clear on the steps for that day to make your dreams happen. (Nothing worse than wandering aimlessly trying to figure out how to put the plan into action.)
•You structure a business that holds you as much as you hold it. A business that you trust so that you can work less, earn way more & do it with genuine strategy rather than ze constante hüstle.
THE RESULT IS A DEEP ENERGETIC COHERENCE BETWEEN WHO YOU ARE & WHAT YOU SELL.
RESULTS ARE IN...
“
"I was so happy to receive the coaching advice & mindset medicine I needed to move forward on my path. Fabienne's devotion, knowledge & embodied experience is so potent and such a blessing. I'm so grateful for her transmission!"
tina
“
I entered The Build with a vague idea and 25 years of experience teaching writing.
I saw the gaps in the people I work with & knew I had something valuable to offer: something people need, something more human than AI.
The Build with gave me not just a fully built-out course, but the beginnings of a business.
gillian
“
Fabienne’s expertise moved my plan forward in ways I could not have imagined. Her knowledge, humor, care, & deep belief in me changed everything about how I saw this project.
dani
WHAT'S INSIDE...
The BUILD
We combine the practical structure of course creation with the deep magic of experience design & the power of shadow work.
We will work together to bring forth the artistry of your work while moving through the initiations of doing soul level work.
In the wise words of the post-it note on my desk: "Get your shit together... in the most beautiful way possible."
Weekly Calls
•Live coaching & accountability (Tuesdays 10am PT)
•Private Telegram group for consistent support
•Support for whatever you're bumping up against- practical or emotional
Recorded Content
•Hours of recorded lessons & meditations
• Clear, achievable assignments
•Practices for the practical & subtle energetics
Resources
•Fillable calendars & worksheets to systematize every step of the process
•Recommendations for platforms & tech
•Marketing & funnel building support
MODULE 1: Groundwork
Get in touch with the living, breathing soul of your business & how this course fits into it & your long-term vision
Clear the beliefs & patterns of overwhelm that stall most course creators before they begin
Define your prayer & the deeper why behind what you're building & how to keep it alive through the process
MODULE 2: Seed
Find your topic, format, length & price point with clarity
Craft magnetic outcomes that actually sell
Map out a powerful, high value client experience & transformation
Build your completion calendar & a concrete plan to finish
Get set up on your course platform
MODULE 3: Root System
Map a clear client journey & create engaging content that helps them get results
Learn how to keep your material relevant & how to test whether your audience actually wants what you're building
Refine the structure, landing page & artistry into something you're obsessed with
Create a structure so the essence of your medicine being translated into your work- no cookie cutter courses that feel like a spreadsheet
MODULE 4: Stems
Choose easy recording equipment & get comfortable with the (simple) tech that brings your course to life
Price for profit & sustainability- know where you are in your business & what makes sense for your audience right now
How to run a beta round to gather testimonials, refine your offer & build the social proof that makes your next launch easier
Understanding what information is helpful to include & when it becomes too much
MODULE 5: Flowers
Experience design of your course- aesthetics, atmosphere & the feeling you want students to have. Your artistry comes through
Work through what's coming up as you step into visibility, being seen & charging money
Create your recording space for a streamlined process
MODULE 6: Fruits
Launch with strategy & creative soul
Learn to build your audience- with or without social media
Learn how to market to your specific audience
Plan out a full marketing funnel- the living system that brings people into your world and toward your offer
Develop unshakeable belief in what you've created so you sell from conviction
It took me 2 years to create my first course
and 4 days to create my last one.
I'm Fabienne
I’ve created 17 online courses, on topics from men's sexuality to ancestral adornment. I took all of my tools, processes & strategies & put them in one place- The BUILD.
I’m a Virgo/Libra cusp so organization & beauty are central organizing principles in my life.
To me, course building is about bringing forth my medicine & intentionally creating something to support humanity. While getting well paid.
Through the structure I've created, I’m able to offer accessible classes to my community, donate to indigenous-led earth preservation projects every month & have everything that I need (& just about everything I deeply desire too!)
I travel. I stretch my body & rest well. I eat healthy food. I have the instruments I love. If I want to make more money, I can decide to do so. I've streamlined a business system so I can rest into it.
I live in devotion to a joyful connection to the earth & feeling alive.
Now I want to help you pull forth your genius & make shit happen for you.
Serving Your Soul Medicine
You've got a specific medicine. The combination of what you are weirdly knowledgable about, the particular flavors you carry, and the way that your transmission lands in people.
This program exists to serve your medicine and work with it to build it something that supports you long term.
The way that I see it, our purpose is to be in a constant blossoming of the truest essence of ourselves. To find ways to explore and express our particular flavors and colors and patterns, the way that the elements express through us, the specific medicines that we carry. To find ways every day to live in alignment with that and with our deepest values, so that each day is a present and alive part of the ceremony of our lives. Intentional, celebratory, aware.
Life wants to move through us, in our particular expression. Life wants to express itself through us, as us. Our existence moves through pulses and vibration and different patterns of energy. There is a way of moving though life that is our specific way. Our essence, our energy, our frequency, our interests and wisdom, our personality- these are all ways of how it expresses.
When we really listen, life has missions for us. Life says, “You are the one to do this. Show us what this project would be like, put to life through you.” We can listen or ignore it. We can take the task and try to do it like someone else. We can let someone else do it entirely. Or we can take it on with the mission of letting it be an expression of our soul. We can commit to it with all of the initiations and invitations that that particular project brings with it, and approach it as a part of the ceremony of our lives and our soul’s journey.
We got options
Find the right choice for you. Extended payment plans available for both options.
THE FOUNDATION
$1997
or 3x $666 / 6x $333
5 months of group coaching to build your course from scratch. You'll leave with a live course, a landing page you built yourself, & the skills to market, sell & run it.
Weekly group coaching & Fabienne's eyes on your project through your entire build
Full suite of templates, planning calendars & worksheets
Step-by-step trainings for every stage of the process- including messaging, marketing & business systems
Guided funnel education- learn how it works and how to build yours
A system to create your own landing page with direct prompts & live guidance from Fabienne via group calls & Telegram
THE FULL FUNNEL BUILD
$5997
or 3x $1999/ 6x $999
Everything in The Foundation plus a fully built landing page & 2 step funnel.
5 private 1:1 calls with Fabienne & team to map & clarify your funnel
Our team designs & build the first draft of landing page from scratch
Course thumbnails & visual assets designed for you- matched to your brand & color palette
2 part funnel- fully built & functioning
You create the content, we organize your funnel
All email sequences built & tested end-to-end
Delivered within 6 months of kickoff (as long as you provide us with necessary content)
Must use Kajabi, Systeme.io or Squarespace
well... FAQ
Whatchu think this is, homie? 😂 This program only works if you do. This is not a do-it-for-you situation. Fabienne & Elana are here to support you in creating your own work of art and to help you learn the steps along the way. We will be giving you the structures and systems for creation and will be holding you accountable throughout the process. If you want further help with the build-out, check out "The Full Funnel Build" option.
If you're someone who wants a business that offers money and time freedom and the ability to eat mushrooms in the forest and travel the world and …
It makes sense if you’re avoiding structure, being seen and the responsibility of being someone that people come to get support from.
This program helps you to build a structure that runs smoothly so you aren't task-maxxing day in and day out.
We'll also help you move through the internal blocks, beliefs and overwhelm that are keeping you in resistance to the responsibility you associate with growth & structure.
You're welcome.
That being said!!! This is not for people who are not willing or able to put in time and energy. You need to commit to a work flow that works for you. This is for you if you're a pro at what you do. Not if you are unwilling to follow through with tasks and showing up for yourself.
If there weren’t parts in the way of you creating this, you would have built it already.
Sure, maybe you didn’t know which platform to use or you were busy.
But also because there is some part of you who isn’t fully on board. Who feels uncomfortable being seen or feels like an imposter or doubts anyone will buy it anyways.
It’s very possible for us to want something deeply and still have a part of us that is doing everything it can to subconsciously block us from getting that thing that it has deemed scary or dangerous for whatever reason.
As we move through the very practical structure of building out your offer and bringing it to life, we also meet each part along the way. We don’t leave anyone unintegrated or shut out. And we also don’t let them steer the ship anymore.
We will do the integration work necessary, but we aren’t going to wallow forever in the comfort of inner work. We’re making shit happen, sugar.
We want your experience to be interactive and personal, so we limit each group to a maximum of 20 participants. This gives you plenty of opportunities to ask questions and interact with one another.
• The online education market is projected to reach $341 billion by 2025, growing at roughly 15% per year through 2029.
• In 2024, 70% of e-learning professionals earning more than $100K per year said online courses were their primary revenue source.
• Kajabi creators have collectively earned more than $8 billion since the platform launched.
• Since 2000, the worldwide market for online learning has grown by more than 900%, making it the fastest-growing sector in the education industry.
Live calls are Tuesdays at 10:00 am PT.
All calls are recorded and uploaded within 24 hours.
The world would be a better place
if money was in the hands of people like you.
Let's build your iconic offer.
