The BUILD
Create Your Iconic Offer
A 5-month container to take your genius, refine it into a course that is both a work of art & a scalable offer, & launch it into the world.
Doors open until November 15
For creators & practitioners who recognize that their next step is to create an online course that is artful, systematized & helps clients get results.
This program will take you step-by-step through the process of creating, marketing & selling a fully built, profitable course that you’re proud of & makes you money for years to come.
Your work is your love made visible.
I see you.
You're excellent at what you do but the overwhelm of creating something online is keeping you stuck.
You're a magical person who creates magical things & a better structure beneath you would feel like a massive exhale.
You want the freedom to work when & where you want, you're sick of the old story "work harder, make more," but haven't figured out how to get out of the grind.
You know how valuable it is to invest in yourself & that whatever energy you put in will come back tenfold.
You're ready to stand out in your industry as someone with integrity & profound skill.
You refuse to work in a way that abandons your values & your soul.
Most people think:
"I'm not enough of an expert yet. Who am I to teach this?"
"The market is too saturated. Someone else already said it better."
"I don't have the tech skills. I'm an artist, not a businesswoman."
"It has to be perfect before I launch it."
"I don't have a big enough audience."
"I've tried before, why would I get it done this time?"
"I don't have time to build it."
"I hate selling. It feels gross. I can't charge that much for that."
I'M HERE TO PROVE THAT WRONG.
What if...
You don't need to be a top expert (& you're more qualified than most of the people out there running courses.)
People are looking for teachers with soul in a sea of too much information. (And online education is the fastest-growing sector in the education industry. The market is huge.)
The tech you need to know is surprisingly accessible & easy to learn.
You don't need a large audience. You need the right audience and clear messaging.
A course that generates income doesn't need months of uninterrupted creation time. It requires a clear outline, a commitment to finish, & a structure that holds you accountable.
You can go from…
Scattered vision…
to a fully built, scalable online course that feels like art.
Trapped by the endless grind…
to having a system to lean into so you can fill your time with things that make you feel alive.
Overwhelm…
to an organized structure to get it done & impeccable delivery of exactly the right information in an artful way. (And the systems to back it.)
Frustration in trying to do everything on your own…
to being fully supported by a team, a structure and people who have done this for years.
After The BUILD, you walk away not only with the finished product, but also with the knowledge and experience to be able to create profitable courses for the rest of your life.
I KNOW WHAT IT COSTS TO STAY WHERE YOU'RE AT.
You've got clients but are trading time for money and haven't figured out how to scale.
You're doing work that isn't you- it pays the bills & drains your soul.
People ask how they can learn from you & you have no clean answer or feel exhausted by the idea of working with them.
You've created an offer but it didn't sell.
You've been sitting on a course for yearrrrs, but translating the living, breathing thing inside you into a curriculum or product feels overwhelming.
You've got tons of ideas but don't know what to choose or how to structure it.
You start outlining your course & 2 hours later you've reorganized your kitchen, written a song & had a meltdown. Vision = real. Execution = not happening.
You're already stretched thin. You need a container that holds the process with you, so it doesn't become yet another thing you're behind on.
You've got the knowledge, the expertise, the creativity.
The only thing getting in your way is that you don't have the frameworks, accountability and structure to make it happen.
New biz, who dis:
You will walk away with a fully distilled, profoundly impactful program that you can scale & sell for years to come.
You create the kind of financial stability & freedom that lets you put your money & time toward what deeply matters to you. Your lifestyle, family members, supporting our planet.
You structure a business that holds you as much as you hold it. A business that you trust so that you can work less, earn way more & do it with genuine strategy rather than ze constante hüstle.
The result is a deep energetic coherence between who you are & what you sell.
THE WORLD WOULD BE A BETTER PLACE IF MONEY WAS IN THE HANDS OF PEOPLE LIKE YOU.
WHAT'S INSIDE...
The BUILD
We combine the practical structure of course creation with the deep magic of experience design.
We walk you through how to set everything up, yet ask for your accountability and dedication.
We will work together to bring forth the artistry of your work while moving through the initiations of doing soul level work.
In the wise words of the post-it note on my desk: "Get your shit together... in the most beautiful way possible."
Weekly Calls
•Live coaching & accountability (Tuesdays 10am PT)
•Private Telegram group for consistent support
•A community of other creators
Recorded Content
•Recorded lessons & meditations
• Clear, achievable assignments
•Practices for the practical & subtle energetics
Resources
•Fillable calendars & worksheets to systematize every step of the process
•Recommendations for platforms & tech
•Marketing & funnel building
Get in touch with the living, breathing soul of your business & how this course fits into it & your long-term vision
Clear the beliefs & patterns of overwhelm that stall most course creators before they begin
Define your prayer & the deeper why behind what you're building & how to keep it alive through the process
Map a clear client journey & create engaging content that helps them get results
Learn how to keep your material relevant & how to test whether your audience actually wants what you're building
Refine the structure, landing page & artistry into something you're obsessed with
Create a structure so the essence of your medicine being translated into your work- no cookie cutter courses that feel like a spreadsheet
Experience design of your course- aesthetics, atmosphere & the feeling you want students to have. Your artistry comes through
Work through what's coming up as you step into visibility, being seen & charging money
Create your recording space for a streamlined process
Find your topic, format, length, and price point with clarity
Craft magnetic outcomes that actually sell- get specific about the problem you solve and how your clients will feel on the other side
Build your completion calendar & a concrete plan to finish
Get set up on a course platform
Choose easy recording equipment & get comfortable with the (simple) tech that brings your course to life
Price for profit and sustainability- know where you are in your business and what makes sense for your audience right now
How to run a beta round to gather testimonials, refine your offer, and build the social proof that makes your next launch easier
Understanding what information is helpful to include and when it becomes too much
Launch with strategy and creative soul
How to market to your specific audience
Plan out a full marketing funnel- the living system that brings people into your world and toward your offer
Develop unshakeable belief in what you've created so you sell from conviction
The results:
•Your offer is something that you can scale and make money from long-term. (Last year I made 60k from a course I created 5 years ago.)
•Your wisdom & individual medicine shines through. (No cookie cutters plz, you are a literal magician and the world needs your medicine.)
•You feel SUPER fckng proud of your offer & have an easy time talking about it & selling.
•You wake up each morning feeling crystal clear on the steps for that day to make your dreams happen. (Nothing worse than wandering aimlessly trying to figure out how to put the plan into action.)
I'M FABIENNE
In 2017 I started building my business. Since then, I've worked with hundreds of clients and created 17 online courses. I live my life in devotion to a joyful connection to the earth and feeling alive-- and this has shaped the way that I create my work.
Everything I do in my business is in a deep listening to life, and I've streamlined the process so that I can rest into it and spend my time learning instruments, traveling the world & deeping into intimacy with my husband & organizing joyful events to fund land-preservation projects.
I was so happy to receive the coaching advice & mindset medicine I needed to move forward on my path. Fabienne's devotion, knowledge and embodied experience is so potent and such a blessing. I’m so grateful for her transmission!
Tina
My cultivation of my energy has influenced my business in such profound ways.
There’s so much more availability and motivation now.
Dave
Who this is for:
• Coaches & practitioners who want to put their expertise into an offer so they can scale their reach & income
• Course creators who want to refine & rework their programs
• Artists, creators & healers who can't figure out how to put their genius into something digestible
What this is not:
• This simply is not a soulless sales & marketing bootcamp. We work with the subtle energetics of your relationship with your business & create something that is a direct transmission of the particular medicine you carry... & let that inform your sales & marketing.
• 'Tis not a course in endless attempts at perfection. We bring your artistry & creativity onboard. By the end of the program you will have a finished & refined offer that you are proud of & that's ready to roll.
• This doesn’t require you to have a large audience. We help you design an offer that is irrésistible to the people already in your sphere.
• The system we're functioning in teaches us we need to trade our money for time. It's not true. When we work intentionally, we can get ourselves out of the task grind. It's a whole fucking thing to birth your work in alignment with a deeper level. I'm here to support the process.
You've got a specific medicine. The combination of what you are weirdly knowledgable about, the particular flavors you carry, and the way that your transmission lands in people.
This program exists to serve your medicine and work with it to build it something that supports you long term.
I believe our purpose is to be in a constant blossoming of the truest essence of ourselves. To find ways to explore and express our particular flavors and colors and patterns, the way that the elements express through us, the specific medicines that we carry. To find ways every day to live in alignment with that and with our deepest values, so that each day is a present and alive part of the ceremony of our lives. Intentional, celebratory, aware.
Life wants to move through us, in our particular expression. Life wants to express itself through us, as us. Our existence moves through pulses and vibration and different patterns of energy. There is a way of moving though life that is our specific way. Our essence, our energy, our frequency, our interests and wisdom, our personality- these are all ways it expresses.
When we really listen, life has missions for us. Life says, “You are the one to do this. Show us what this project would be like, put to life through you.”
We can listen or ignore it. We can take the task and try to do it like someone else. We can let someone else do it. Or we can take it on with the mission of letting it be an expression of our soul. We can commit to it with all of the initiations and invitations that that particular project brings with it, and approach it as a part of the ceremony of our lives and our soul’s journey.
We got options
Find the right journey for you. Extended payment plans available for all options.
THE FOUNDATION
$1997
or 3x $666
The complete group container for building your online course from scratch. You'll leave with a live course, a landing page you built yourself, & the skills to sell and run it independently.
Group coaching & Fabienne's eyes on your project through your entire build-out process
Full suite of templates, planning calendars & worksheets
Step-by-step trainings for every stage of the process
Guided funnel education- learn how it works and how to build yours
Create your own landing page with direct prompts and live guidance from Fabienne via group calls and WhatsApp
THE FULL FUNNEL BUILD
$5997
or 3x $1999/ 6x $999
Everything in The Foundation plus a fully built landing page & 2 step funnel.
5 private 1:1 calls with Fabienne & team to map & clarify your funnel
We design & build the first draft of landing page from scratch
Course thumbnails & visual assets designed for you
2 part funnel built out & functioning
You create the content, we organize your funnel
All email sequences built & tested end-to-end
Thumbnails & design elements matched to your brand & color palette
Delivered within 6 months of kickoff (as long as you provide us with necessary content)
Whatchu think this is, homie? 😂 This program only works if you do. This is not a do-it-for-you situation. Fabienne & Elana are here to support you in creating your own work of art and to help you learn the steps along the way. We will be giving you the structures and systems for creation and will be holding you accountable throughout the process. If you want further help with the build-out, check out "The Full Funnel Build" option.
If you're someone who wants a business that offers money and time freedom and the ability to eat mushrooms in the forest and travel the world and …
It makes sense if you’re avoiding structure, being seen and the responsibility of being someone that people come to get support from.
This program helps you to build a structure that runs smoothly so you aren't task-maxxing day in and day out.
We'll also help you move through the internal blocks, beliefs and overwhelm that are keeping you in resistance to the responsibility you associate with growth & structure.
You're welcome.
That being said!!! This is not for people who are not willing or able to put in time and energy. You need to commit to a work flow that works for you. This is for you if you're a pro at what you do. Not if you are unwilling to follow through with tasks and showing up for yourself.
If there weren’t parts in the way of you creating this, you would have built it already.
Sure, maybe you didn’t know which platform to use or you were busy.
But also because there is some part of you who isn’t fully on board. Who feels uncomfortable being seen or feels like an imposter or doubts anyone will buy it anyways.
It’s very possible for us to want something deeply and still have a part of us that is doing everything it can to subconsciously block us from getting that thing that it has deemed scary or dangerous for whatever reason.
As we move through the very practical structure of building out your offer and bringing it to life, we also meet each part along the way. We don’t leave anyone unintegrated or shut out. And we also don’t let them steer the ship anymore.
We will do the integration work necessary, but we aren’t going to wallow forever in the comfort of inner work. We’re making shit happen, sugar.
We want your experience to be interactive and personal, so we limit each group to a maximum of 20 participants. This gives you plenty of opportunities to ask questions and interact with one another.
• The online education market is projected to reach $341 billion by 2025, growing at roughly 15% per year through 2029.
• In 2024, 70% of e-learning professionals earning more than $100K per year said online courses were their primary revenue source.
• Kajabi creators have collectively earned more than $8 billion since the platform launched.
• Since 2000, the worldwide market for online learning has grown by more than 900%, making it the fastest-growing sector in the education industry.
Live calls are Tuesdays at 10:00 am PT.
All calls are recorded and uploaded within 24 hours.
© 2026 Fabienne Annick. All Rights Reserved.